Job Description
Reports to:Vice President of Brand, Strategy and Business Development
Status:Exempt
Reporting totheVice President of Brand, Strategy and Business Development (VP)and inliaisonwith Eastern Standardandadvertising buying and placement services, theAssociateDirector of Marketing(ADM)willmanageand executetheimplementation ofadvertising, promotions, andpatron engagementcampaigns.The ADM works to increase revenue fromPOPS patronsmoving them throughengagement milestones in alignment with the POPS 5-year Strategic and Tactical Plan.
General support forspecialeventsand performances, closely aligning with the development,education, fundraising,departments,and assorted branding activitiesis expected and is performed in cooperation with other department heads.The scope of work includesthemarketing performance trackingandmonitoringforbranding complianceacross the various media platforms, including phillypops.org, andbudget management for marketing expenses.
TheADMis active in partnership activities with sponsors and other connections, forging external relationships to the benefit of the organization.
Essential Functions:
GENERAL
- Workingwith theVP,set overallpatronrevenuestrategies,priorities, and outcomes. Assist in developing anintegratedannual plan, setting out objectives,and specific activities to be pursued in each area of responsibility.
- Working with theVPand Eastern Standard, ensure consistentand ongoingdelivery of The Philly POPSbrandingand messagingin paid media.
- Develop and maintain strong,productive,and collaborativerelationships withother departments, withconsultants and partners.
- Provide ongoing analysis and research on the performance of thepatronengagementplan.
- Trackpaidmedia andsupervise the tracking ofpromotionalimpressions.
- Maintain and populateplanning documents, request forms, and project management tools.
MARKETINGand PATRON ENGAGEMENT
- Supervisionand operational documentationof ongoing promotional activities with media partners, including at least one radio promotion perconcertseries.
- Ongoing support of the Salute SeriesincludingSalute Christmasandincluding the Christmas in July annual Press event; particular focus on the capture of video and photographic assets.
- Design implementation from Eastern Standard master assets.
- Maintain support documentation and evaluation forallcampaigns.
- Supervise and implement media placements through the Estulin Group.
- Supervise and maintain alignment of messaging on the website and immediacy of updates to electronic media.
- Serve as liaison for implementation of marketing efforts with Eastern Standard and media placement contractors.
- Manage the production of eachmediapromotion ensuring that all details aredeliveredin a creative, timely, and cost-efficient manner.
- Support the production and deployment of direct response campaigns for performances and fundraising. Liaison to print production andmail houses.
- Budget tracking, process invoices, and participate in departmental reconciliation.
Other duties as are from time to time assigned
Working Conditions/Physical Demands
Routine for office environment.Required to perform some essential functions of the job during evening and weekend hours, particularly during concert series.
Bachelors Degree in a related field
To Apply
**To apply, please send resume and cover letter to Jason Ward, VP of Brand, Strategy and Business, atjward@phillypops.org . No phone calls.**
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