Job Description
British Sign Language Broadcasting Trust is a young, successful charity with an ambitious agenda. Funded by commercial broadcasters, we commission television programmes made in British Sign Language and we support the companies and Deaf programme-makers who produce them.
The postholder of this role reports to the Audience Engagement Manager, working in a small but busy team to build the audience for BSL Zone programmes. This is a varied role for a creative person; it includes working on our social media, website and promotional plans (both online and in person), as laid out in our Strategic Communications Plan 2022-2024 and a new one to be planned for 2024 onwards.
Please see our website (www.bslzone.co.uk/about/recruitment) for the full role description and person specification. Please also look at our website and social media to get a full picture of who we are and what we do.
To apply, please send a relevant CV plus a letter (no more than two A4 pages) explaining how you are suitable for this role torecruitment@bslbt.co.ukby midnight on Monday 13th May. Interviews will be held remotely by Zoom or face-to-face in London on Monday 3rd June.
BSLBT particularly welcomes applicants from people of Black, Asian and minority ethnic heritage.
Role Purpose
This role reports to the Audience Engagement Manager and its purpose is to work with the Audience Engagement Manager to build the audience for BSL Zone [television] programmes by developing the relationship between BSL Zone and the core Deaf audience as laid out in the Strategic Communications Plan 2022-2024 and a new one to be planned for 2024 onwards.
Key responsibilities:
Communicating with our Core Deaf Audience
Website and App (www.bslzone.co.uk)
·To contribute to the writing and editing of bilingual content of the website and app
·To create, select and process images for publishing on the website and app
Promotional Plans
·To help with the design and creation of promotional content for showcasing programmes on the BSL Zone website and app
·To implement the promotional plan for Category 2 and 3 projects under instruction from the Audience Engagement Manager
·To liaise with any external designers where required for the design and creation of promotional assets for Category 2 and 3 projects
Social Media for BSL Zone
·To agree the general format/s of social media posts with the Audience Engagement Manager
·To contribute innovative ways to present online content across various social media platforms
·To liaise with the presenters and contributors on script creation and sharing on social media
·To handle feedback and to reply to queries and comments received directly through our website and social media, both in English and BSL
In person
·To contribute to plans for events and festivals and to engage with audience members at both
·To support the Audience Engagement Manager in engaging with key schools and colleges for Deaf students
Other
·Supporting data collection and analysis to evaluate activities and projects to inform future plans
·Providing general administration support, including contract administration
·To liaise with contributors on video content for BSL Zone’s various platforms and to support its development and editorial maintenance
·To keep up to date with developments in the communications world
·Any other responsibilities within the broad scope of the role as may be reasonably required
Employees are also required to comply with all BSLBT policies and relevant
legislation.
Person specification
Essential skills, experience and competencies:
·Commitment to and support for the aims, work and values at BSLBT
·Have experience in using social media professionally (notably Facebook, Twitter, YouTube and Instagram)
·Have experience in filming and editing short, simple digital videos
·Have experience of preparing BSL or written English content for publication (online or offline)
·Have professional experience in design, and/or selecting and processing images
·Have excellent attention to detail with words and numbers
·Be an experienced and confident user of Microsoft 365
·Have excellent BSL and written English skills
·Have experience of living or working in the Deaf community
·Be flexible, organised, self-motivated and able to work alone/remotely and as part of a team
·Be creative, enthusiastic about developing technologies and keen to learn
Desirable skills, experience and competencies:
·Have professional experience in uploading content to a website
·Have an understanding of how social media is constantly evolving, what is trending, and of a wider range of social media platforms, including Tik Tok
·Be familiar with BSLBT and BSL Zone programmes
This is a description of the job as it is presently constituted. It is the practice of BSLBT to examine job descriptions from time to time and to update them to ensure they relate to the job as then being performed, or to incorporate whatever changes are being proposed.