Job Description
Want to use your passion for social media and storytelling to do good?
Are you looking for an impactful role at a charity that makes a real difference to people’s lives across the UK ? Do you have bags of creativity and curiosity, a keen eye for trends and a passion for all things digital ? We’re hiring!
Community Integrated Care is looking for an ambitious, analytical and organised Digital & Social Communications Specialist to join our award-winning Communications & Marketing Team based in Cheshire. We’re looking for someone who has the drive, knowledge and passion to expertly guide our charity across all of our digital communications and marketing activity.
The successful applicant will inspirationally promote our work, create new opportunities for our organisation, and positively build the digital presence of the Community Integrated Care brand.
This is a full time, permanent post and can be based remotely anywhere in the North West, however you must be available to work from our office in Widnes at least 1 day a week and be able to travel regionally and nationally to services and events as and when required.
What’s in it for you?
- Flexibility: You can choose to take part in a four-day working week, working your full-time hours over 4 days and enjoying a long weekend!
- Hybrid Working: Do you want to work remotely? Or do you prefer being in an office? With this role you have a blend of working between home and our base in Widnes.
- Best Lives Possible: You'll be working for an award-winning charity and playing your part in delivering the Best Lives Possible to our people - using your digital communications skills to display the inspirational work of our charity to external audiences. Find out what Best Lives Possible means to us by watching this video.
- Development & Career Opportunities: You’ll be part of a major charity, where people can learn and grow - we'll work with you to develop your career or experience new things. We're passionate about developing our people.
- Extensive Employee Benefits Package: You’ll have access to range of exciting retail and holiday discounts, a cycle to work scheme and travel discounts through our benefits app.
About Community Integrated Care
We’re one of Britain’s biggest and most successful social care charities. Delivering more than 10 million hours of care and support annually, we are driven by a mission of enabling people to lead The Best Life Possible. This is a true blue-chip charity – named as the Charity Times ‘Charity of the Year’, Care Innovators of the Year and Care Employer of the Year.
Day to Day you'll be:
- Responsible for the evolution and day-to-day implementation of our charity’s social media strategy. Creating, sharing and scheduling all social media activity and weekly reporting on our channels.
- Delivering our digital plan to ensure that we have an active, targeted and high-quality online presence including email marketing campaigns and PPC campaigns. Conducting keyword research and analysing SEO data to optimise content for search engine performance.
- Supporting the continued development of the Community Integrated Care website, acting as gatekeeper and ensuring that it is kept up to date, generating and publishing content, and monitoring website analytics to drive engagement and pinpoint areas for enhancement.
- Writing creative and compelling messaging and content for digital communications channels and campaigns (including website content, news items, corporate communications, leaflets and blog posts). Working directly with content owners across the charity to create relevant copy for digital channels.
- Creating a range of multi-media content for various external channels, including photography, video, infographics and social media templates.
- Coordinating the production of the charity’s external newsletter and managing our CRM system, HubSpot.
- Out and about visiting our services, meeting our colleagues and people supported, and having the opportunity to attend a range of exciting events.
- Providing expert tech support to the wider Communications team, reviewing existing platforms and helping to identify new solutions, as our go-to digital expert.
- Keeping up to date with emerging industry trends, innovations and technologies, such as AI tools, and adopting best practices in digital marketing (including web accessibility and usability) and sharing these insights with key stakeholders and within the team.
Our Ideal Candidate
Qualifications
- Professional or higher qualification in communications, marketing, digital marketing or other relevant areas - experience without qualifications will be considered.
Experience
- Previous experience in a digital communications role, ideally within a large organisation or digital agency.
- A proven track record in digital marketing encompassing SEO, social media marketing, PPC campaigns and content creation. If you have a real skill and passion in digital marketing – this role could be for you!
- Experience of creating and managing social media channels and content creation.
- Demonstrably up to date with emerging digital trends and an interest in online community building.
- Experience using social and digital reporting tools, such as Google Analytics, HotJar and Facebook Business Manager.
- Experience of maintaining a website and being a gatekeeper of content, specifically on WordPress sites.
Skills and Knowledge
- Strong understanding of social media and digital channels.
- Ability to work flexibly, in a fast-paced and varied way - you’ll be able to attend events and our services and have the ability to turn around engaging content quickly!
- Understanding of the marketing mix and content marketing.
- Appreciation of what makes a great story and how to tell this in the most interesting way.
- Strong understanding of SEO principles and best practices.
- Knowledge in Canva, Adobe Photoshop and video-production software.
- As a constantly evolving field, we’re looking for a self-learner who stays on top of trends and developments in digital marketing.
Please note, if you are interested in this role, we welcome your application as soon as possible! Depending on the volume of applications received, the vacancy may be closed before the expected advertising end date.
Interested and want to know a bit more? Get in touch!
We’re really proud to be a Hive HR Employee Voice Certified organisation, a recognition that confirms our commitment to creating a culture where our colleagues are not only encouraged to share their thoughts, but where this feedback is actively sought and acted upon to drive positive change at every level.
In our 2023 Colleague Engagement Survey, 56% (over 3,300!) of our people shared their feedback and insights, giving us an incredible Employee Net Promoter Score of +28. This is a measure of how positively our colleagues talk about us – and 28 is an excellent score compared to other organisations!