Job Description
Level 3 Multi-Channel Marketer
Company: Yorkshire Food Guide Limited
Full Address: Ground Floor, Princes Exchange, Princes Square, Leeds, LS1 4HY
Weekly Hours Worked: 35 hours per week, Monday to Friday, 8.45am to 4.30pm, including an unpaid 45-minute lunch break each day.
Salary: £12,000
Please contact Raymond on Raymond.Duke@estio.co.uk or call 0203 834 2872
About the company:
Yorkshire Food Guide is an online directory of the best restaurants, events, exclusive offers and food and drink news from across the region – yorkshirefoodguide.co.uk.
YFG has the largest targeted audience of food and drink lovers in the region, 350K+ across the website, social media, app and e-newsletter database. Working with prestigious clients across Yorkshire to showcase the top dining destinations.
Brief job description:
Estio Training have an exciting new opportunity for a Digital Marketing Executive with Yorkshire Food Guide a Digital Marketing Company based in Leeds, West Yorkshire.
Job Description:
Your duties and responsibilities in this role will consist of:
- Distributing news and sales enquires received to the company’s central mailbox to the relevant YFG team member.
- Replying to customer queries via the website’s live chat and/or via email.
- Website & email data cleansing
- Sending current and past YFG members a monthly newsletter
- Google merchant centre management.
- Google business page management.
- Keeping up to date with new openings/news.
- Researching (and dependant on experience writing) content for guides/news pieces.
- Manage chef demo bookings for YFG promoted food festivals.
- Adding press releases and news stories to the website.
- Keeping website content up to date – events pages, guides, restaurant profiles etc.
- Adding events pages and restaurant profile pages to the website.
- Uploading and keeping up to date voucher products on Facebook, Instagram and TikTok shop.
Opportunities to:
- Creating and sending e-newsletters.
- Creating and sending YFG app push notifications.
Qualifications:
Essential:
5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths)
Desirable:
Completed courses in journalism, social media, digital marketing, accounting and or business management.
Skills Required:
Essential:
- Administrative Assistance and Office Administration skills.
- Strong communication skills, both written and verbal.
- Excellent customer service abilities.
- Proficient in Microsoft Office Suite.
Desirable:
- Experience with email marketing software e.g. MailChimp.
- Ability to write long form content e.g. may have written articles/reviews for other publications/have your own blog.
- Use of Wordpress.
- Use of CRM.
- Use of Google Merchant Centre.
- Use of Facebook, Instagram and/or TikTok Shop.
Personal qualities:
- Attention to detail.
- Organisation skills.
- Ability to multitask and prioritise tasks.
Future prospects:
The role offers long term security and the opportunity to progress into a permanent position.
Training to be provided:
Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.
Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.
Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:
- Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
- Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
- Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
- Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
- Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
- Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
- Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.