Job Description
On-Site position Monday - Friday
Location: Tunbridge Wells
Salary: £35,000 - £40,000
Excellent benefits package on offer including an on-site gym.
Minimum skills and experience is essential for this role:
- Proven track record in digital marketing
- Google Analytics and Search Console GA4
- PPC good experience
- Key word research using professional tools
- Keyword optimisation
- Very good MS Office skills
- Good Project Management Skills
- Experience of editing webpage in a CMS
Our client is well established tailor-made Tour Operator and travel management company who are looking for an experienced Digital Marketing Manager in a newly created position.
The digital marketer will be responsible for delivering a web search result driven strategy to grow their online enquiries and sales across the websites operated by the different groups under different brand identities in separate markets, working as part of a wider marketing team which includes designers, marketing staff, content creators, managers and agencies.
Key Responsibilities:
- Technical SEO website analysis and reporting
- PPC
- Keyword research
- Performance reporting
- Link building and back link analysis
- Content planning and Marketing on-site and off-site
- Search Engine Marketing with a particular emphasis on delivering our Search Engine Optimisation (SE0) – both from a hands-on perspective and through managing relationships with third party providers.
- To run our PPC campaigns.
- Ongoing use of Google Tools and SEM Rush amongst other industry SEO tools and reporting internally regarding search performance
- Key word research – looking for keyword opportunities
- Page performance analysis.
- Constant review of site and page performance and conversions.
- Analysis of website usability and page performance and providing analytics regarding conversion – working with the Marketing Managers, Designers and Product Managers to make Recommendations.
- To run regular reporting and present progress to key stakeholders
- To come armed with expertise to deliver recommendations for new digital marketing opportunities