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Job Description
Qualifications
- Knowledge and experience in producing SEM strategies driving leads and/or revenue, across Search, Display and Paid Social Media, including Remarketing
- Hands-on experience creating PPC and Paid Social campaigns (including Remarketing)
- Experience creating and implementing successful lead generationcampaigns via SEM
- Experience in building successful conversion campaigns via SEM, ie: free/paid event/training attendees etc
- Knowledge and experience of implementing tracking conventions, i.e consistent UTMs, source/medium etc
- Conducting keyword research, assessing competitiveness and CPC
- Experience using GA4, interpreting traffic metrics and identifying owned campaigns
- Ability to consistently optimise SEM campaigns at key junctures, ensuring creatives and targeting remain highly relevant and effective
- Experience in creatingweekly and monthly SEM trackers for circulation to key stakeholders, with commentary on channel performance, analysis and suggested optimisations
- Experience in analysing site traffic and channel performance, and recommending improvements
- Ability to effectively track and manage SEM budgets across all owned campaigns
- Staying up-to-date with latest SEM tools, platforms and important algorithm changes
- Detail orientated - proofing copy, creatives and targeting
- Excellent communication and stakeholder management skills