Job Description
We plan the future so you are ready for the customer of tomorrow!
The Remarkable Group is an international powerhouse of integrated digital specialist consultancies that offer our clients true partnership and integration at a global scale. We are passionate and expert in digital experience and we put our customers’ customer first in order to drive value from class-leading connected experiences and relationships. Our performance will always be measured by our legacy. So all of our brands operate with a social conscience, striving to leave the world in a better place than we found it.
Summary
This is an exciting opportunity to lead the marketing team responsible for the growth of a network of global digital agencies. You will lead strategic and operational decisions within the Digital Marketing team whilst closely managing existing projects and campaigns to ensure successful delivery and demonstrable results. You’ll need to be ‘hands-on’ and relish the opportunity to develop a small, growing team of talented marketers.
Purpose of Role
The Global Head of Marketing role sits in the Sales and Marketing team and reports to the Chief Revenue Officer (CRO). The key aims are:
Ensure all marketing conducted by the company achieves goals for lead generation, audience growth and engagement
Set the group Marketing Strategy and ensure it’s delivery
- Ensure the team performs through:
Coaching
Training
Management
- Achieve and maintain the following certifications
Google Analytics for beginners
Advanced Google Analytics
Hubspot Marketing Software Certificate
Hubspot Content Marketing Certificate
Hubspot Social Media Marketing Certificate
Hubspot Inbound Marketing Certificate
Hubspot Digital Marketing Certificate
Report to CRO
Ownership of brand guidelines and compliance of styling / ToV
Communications with staff each month to update them about company activities
Key Aims
To ensure that group brands are known among our target audiences globally and a new provider in emerging markets
Devise, manage, and execute effective, innovative, and creative marketing campaigns for the promotion of Remarkable Group agency brands, it’s teams, products, and services to drive ‘marketing qualified leads’
Devise and implement a strategic, consistent brand approach across all appropriate channels (e.g. web, email, social media, PR, events, shows, and speaking opportunities)
Create and oversee the delivery of the agency' content and events plan calendar in order to best position agency brands with their clients and prospective audience.
Oversee all email marketing campaigns for the agency via Hubspot
Set and manage marketing budgets, take responsibility for implementation and manage marketing expenditures.
Build and nurture relationships with key strategic partners and suppliers for joint opportunities.
Report on marketing activities, effectiveness, and ROI delivered
Understand target audiences and existing client’s needs
To work with the New Business team and Client Office to identify key opportunities (SWOT), sectors, and propositions
Ensure all work conducted by the marketing team meets the requirements for quality, achieve their goals and are delivered on time and to budget
Manage attendance at industry networking events and trade exhibitions
Coordinate the thought leadership activities completed by the team, such as the production of sector specific reports and related campaigns.
Oversee incoming sales enquiries via comms assets, respond accordingly and pass to the New Biz team for follow up.
Manage and coordinate award entries
Brief and manage third-party (freelance) development and design projects.
Key Accountabilities
Leadership, Management and Accountability for the Marketing & Communications output
Set and Achieve Marketing Plans for each brand within the organisation
Creation of content strategy and assets (e.g. Editorial and PR)
Product Owner for core communications channels (eg. agency website and social)
Brand Implementation & Communications
Ensure Marketing ROI through impact on awareness and sales
Manage Marketing People, Process and Tools (inc. partners/suppliers and budget).
KPIs
4 sector campaigns per year
Increase YoY Website Users by 50% per month
Deliver 4 new pieces of website content per brand site per month
Report weekly, monthly and quarterly on marketing performance
Achieve the CIM Diploma in Professional Marketing
Experience
An accomplished Marketing Manager with three years experience managing marketing teams
Exceptional digital marketing experience including Search Engine Optimisation (SEO), Paid Media (PPC), Content Marketing and Email Marketing
Experience of arranging events and coordinating a presence at exhibitions and trade shows
Experience using industry tools such as HubSpot, WordPress, MOZ, Ahrefs, Google Analytics and the suite of Microsoft Office tools.
Work from home, work from one of our 7 offices across the globe or anywhere else you like. We've been offering flexible working before it was fashionable and our philosophy hasn't changed.
Personal & Professional Development
For us to be remarkable, we need you to be remarkable and that means continuous learning and development. We offer access to LinkedIn Learning 24/7, professional qualifications and we'll be pushing you to be your best self with soft skills development in presenting, networking and profile building.
Work, Rest & Play
With competitive holiday packages, your birthday off and days to look after yourself and your loved ones, we understand that to be remarkable you also need to be able to switch off and take care of yourself and those around you.
What we do
Remarkable is as remarkable does. Our team are the backbone of the Remarkable Group digital consultancies and so everyday brings new challenges and new opportunities.
You might be supporting a pitch in US, on-boarding a new recruit in the UAE or mentoring a future digital superstar.
Whatever it is, it will be fun, rewarding and at the cutting edge of digital experience.
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