Job Description
Head of Performance / Head of Digital - West Yorkshire
Our client is a much loved, high growth D2C lifestyle brand. They are a + £50m turnover business who are growing quickly by expanding their product ranges and launching into new international territories.
Key to continuing this success is the hiring of a talented Head of Digital / Head of Performance to play a pivotal leadership role, setting the strategy and managing the execution of digital channels with the help of an internal team and 3rd party agencies.
They will ensure all marketing strategies are innovative, efficient and inline with wider business objectives.
The role
Drive measurable growth via comprehensive digital strategies - channels including but not limited to PPC, Paid Soical, Affiliates and Display
Mentor and grow the performance marketing team, providing guidance on best practice
Oversee a significant digital budget, allocating it appropriately to maximise ROI in line with attribution and econometrics insights
Partner with of Heads of department to integrate performance marketing into the wider business, ensuring trade and campaign messaging is seamless
Use data to provide actionable marketing insights, leveraging new technologies and methodologies
Ensure all campaigns are in line with the brand guidelines and communications strategy
Report on performance to the board providing strategic insight and recommendations based on data
Build a culture of high performance which encourages innovations at all times.
The Person
Proven experience in a senior digital / performance role in a fast paced trading environment
Experience building and leading a high performance team
Extensive budget management experience
A note for all applicants: We commit to responding to all successful applicants within 1 week. To unsuccessful applicants, whilst we endeavor to provide all candidates with a response unfortunately some do fall through the net due to the high volumes we receive.