Dealing with death — losing a parent, a parent, or a best friend — is the hardest thing most people ever go through. For too long, it’s been a dreary affair with top hats, paperwork, and bureaucracy.
We think it’s time for things to change.
At Farewill we build the best products in the world for dealing with death. Beautifully designed, easy to use, built for taking care of the people you love. And to help us achieve our ambitions We’re looking for a Marketing Lead or Product Marketing Lead to join our growing marketing team.
We started Farewill five years ago. Since then, we’ve grown to be the largest will writer in the UK, and launched new products for probate and funerals. We’re one of the fastest growing startups in the UK and in the last 12 months we’ve:
This role is a unique opportunity to lead marketing for our funerals product whilst building the capability from the ground-up. You'll be responsible for communicating the value of our funerals product to customers, working on our #1 strategic priority and with the full support of our whole team to make this new role a success.
You'll go deep into the important and fascinating topic of death and end-of-life to understand our customers' needs, as well as our positioning in the broader Funerals market. In doing so, you'll develop fundamental insights to inform our product roadmap & play a central role in telling our product story to customers in marketing campaigns and on marketing pages.
In short, you'll play a critical role tackling our most important strategic priority on our mission to change the way the world deals with death.
In the next 12 months:
Hopefully, you’ll have some or all of the following:
Some extra skills that would be great:
What we offer in return:
*Currently our lovely office in Haggerston is available if people want — and only if they want. Previously, we had work from home Wednesdays, however, our current plan is to move to a mix of office-based and remote working.
At Farewill, our mission is to change the way the world deals with death - to make it simple, personal, fairly-priced & accessible to everyone.
To do that, we want to build a workplace that’s great for everyone, that celebrates diversity in all its forms, and where everyone who works for us feels like they can be themselves, bring their whole selves to work, and be treated fairly, equitably and respectfully.
We believe flexibility is important, so we’re happy to chat to you about flexible/remote working options. And, If you need any flexibility or adjustments in our interview process - to help set you up for success - then please let us know too.
About Farewill
At Farewill, we’re out to change the way the world deals with death. Helping people to take control, personally and financially, of what matters to them after they’re gone.
We launched our first product - our will-writing service - in December 2016, and since then we’ve grown to be the largest will-writer in the UK. We launched our second product, Probate , in early 2019, and recently our third, Cremation .
Our growth to date has been driven by an exceptional product (see our customer reviews ) and key strategic partnerships. We’ve been featured in Forbes, The Times, The Guardian and on Radio 4 among others. We're also making waves in the charity world, with over £300 million raised for charities on our platform from gifts left in wills.
Our team
We’re a creative, focused team who love what we do. We have backgrounds in design, technology, behavioural psychology, and management consultancy. We love to learn from each other and our customers, and grow together as a team.
We’re backed by some of the best investors in Europe - from the founders of Transferwise and Zoopla, to Augmentum, Kindred Capital, and (in our Series B round that we closed mid-2020) Highland Europe.
This is an unusual, fascinating, and emotional area to work in – if you’re up for a big challenge we’d love to meet you.