Job Description
Company Overview
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
Because of Alice is a premium British women's clothing brand dedicated to designing timeless, curated quality wardrobe staples, with a commitment to empowering our customers and re-defining how they dress. We are seeking a talented Social Media Executive specialising in Instagram and TikTok with a clear aesthetic eye to elevate our brand presence across these platforms.
Position Overview
As a Social Media Executive specialising in Instagram and TikTok, you will play a pivotal role in shaping and executing BOA’s social media strategy. Your primary focus will be to shoot, edit and post compelling content that aligns with our brand identity, engages our target audience, grows our social platforms and drives brand awareness as well as sales.
Key Responsibilities
Content Creation
- Develop visually stunning and engaging content for Instagram and TikTok, ensuring clear alignment with the brand's aesthetic and core valuesImplement, plan and execute a content calendar that includes regular posts, stories, reels and TikTok’s to maintain a consistent and dynamic presence across our platforms
Platform Management
- Monitor trends and stay updated on platform algorithm changes, ensuring our content remains relevant and optimised for maximum reach
- Utilise Instagram and TikTok tools effectively to enhance engagement, including but not limited to hashtags, collaborations, and interactive features
Influencer & Stylist Relationship Management
- Managing relationships with our influencers and stylists, staying in regular contact with them, managing and processing gifting requests and liaising with creators around key launch periods to arrange gifted product to amplify BOA's reach
Community Engagement
- Foster a sense of community by responding to comments, direct messages, and engaging with our audience across both platforms
Analytics & Reporting
- Track key performance indicators (KPIs) such as engagement rates, follower growth, and conversion metrics
- Provide regular reports and insights to the brand team, utilising data to refine strategies and enhance overall performance
Campaign Support
- Collaborate with the wider Brand team to seamlessly integrate social media campaigns into the overall marketing strategy via the creation, preparation and management of assets
- Conceptualise and execute innovative social media campaigns that resonate with our target audience
Required Skills
- In-depth knowledge of both Instagram and TikTok, including their latest features, trends and algorithms
- Strong creative and visual storytelling skills, with a keen eye for aesthetics
- Previous experience shooting visual content to a high standard would be desirable
- Meticulous attention to detail across image, text and video
- Ability to write relevant copy in the brand’s tone of voice across multiple platforms
- Excellent communication and interpersonal skills
- Ability to work collaboratively in a fast-paced environment
- Knowledge of analytics tools for social media platforms
- Good time management and the ability to manage your own schedule effectively and adapt where needed
Education and Experience
- Prior experience as a Social Media Executive or similar role is essential
- Bachelor's degree in Marketing, Communications, or a related field would be desirable but not essential
- Minimum of 2 years relevant experience in Social Media management or content creation
- Portfolio showcasing successful Instagram and TikTok campaigns
Perks
- Discretionary bonus
- 25 days holiday + bank holidays + your birthday off
- WFH 2 days per week
- 35 working hours per week with 1 hour lunch break
- 50% Staff discount
- Social events
- Pension scheme
- Free on-site parking
- Free gym membership
How to Apply
Interested candidates are invited to submit their CV, portfolio and a cover letter highlighting their relevant experience and creative approach below. Successful candidates may be asked to demonstrate their skillset by partaking in a task for the next round of the recruitment process.
Application Deadline
14th April 2024
Because of Alice is an equal opportunities employer. We encourage candidates from all backgrounds to apply.